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modstagram-next/src/lib/buildProfileSeo.ts
2026-08-04 21:12:03 +03:30

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import { SITE_URL } from "@/config/pageSeo";
import { DEFAULT_LANGUAGE, type AppLanguage } from "@/lib/i18n/registry";
import { formatLocalizedSeoTitle, getSiteSeoMeta } from "@/lib/i18n/seo";
import { translateCommon } from "@/lib/i18n/translate";
import { User } from "@/types/types";
export function buildProfileSeo(
user: User | null,
username: string,
lang: AppLanguage = DEFAULT_LANGUAGE
) {
const path = `/users/${username}`;
const siteName = getSiteSeoMeta(lang).name;
if (!user) {
const titleCore = translateCommon(lang, "profileSeo.guestTitle", {
username,
});
return {
title: formatLocalizedSeoTitle(titleCore, lang),
description: translateCommon(lang, "profileSeo.guestDescription", {
username,
siteName,
}),
path,
h1: titleCore,
index: false,
};
}
if (user.blocked_you) {
const unavailableTitle = translateCommon(
lang,
"profileSeo.unavailableTitle"
);
return {
title: formatLocalizedSeoTitle(unavailableTitle, lang),
description: translateCommon(lang, "profileSeo.unavailableDescription"),
path,
h1: unavailableTitle,
index: false,
};
}
const fullName = `${user.first_name || ""} ${user.last_name || ""}`.trim();
const city = user.city?.name || "";
const expertise =
user.expertise ||
translateCommon(lang, "profileSeo.defaultExpertise");
const bio =
user.bio ||
translateCommon(lang, "profileSeo.defaultBio", { siteName });
const nameSegments = fullName ? [fullName, username] : [username];
const titleCore = [...nameSegments, expertise, city]
.filter(Boolean)
.join(" ");
const description = [fullName, expertise, city, bio]
.filter(Boolean)
.join(" ");
const isIndexable = !user.is_private && !user.private_content_locked;
const citySuffix = city
? translateCommon(lang, "profileSeo.titleInCity", { city })
: "";
return {
title: `${titleCore} | ${siteName}`,
description,
path,
h1: fullName
? `${fullName} ${expertise}${citySuffix}`
: `${username} ${expertise}`,
index: isIndexable,
fullName,
expertise,
city,
bio,
profileUrl: `${SITE_URL}${path}`,
};
}
export function buildProfileJsonLd(
user: User,
username: string,
profileUrl: string,
lang: AppLanguage = DEFAULT_LANGUAGE
) {
const fullName = `${user.first_name || ""} ${user.last_name || ""}`.trim();
const siteName = getSiteSeoMeta(lang).name;
return {
"@context": "https://schema.org",
"@type": "ProfilePage",
name: fullName || username,
url: profileUrl,
mainEntity: {
"@type": "Person",
name: fullName || username,
alternateName: username,
description: user.bio,
image: user.profile_image,
jobTitle: user.expertise,
address: user.city?.name
? {
"@type": "PostalAddress",
addressLocality: user.city.name,
addressCountry: "IR",
}
: undefined,
url: profileUrl,
},
breadcrumb: {
"@type": "BreadcrumbList",
itemListElement: [
{
"@type": "ListItem",
position: 1,
name: siteName,
item: SITE_URL,
},
{
"@type": "ListItem",
position: 2,
name: fullName || username,
item: profileUrl,
},
],
},
};
}